Influence: The Psychology of Persuasion, Revised Edition

The Psychology of Persuasion.

This book is well known by people in the marketing space to help understand people which can help with creating marketing campaigns and converting. 

I did not read this book but I've heard it praised by people who are good at marketing. This could be a good read for people who want to learn leadership, and for people who want to get more people to join them on a mission.